Saving the Oceano Dunes – Rugged Radios and Destination Polaris

Bringing Awareness with the Destination Polaris’ Project X Build

This spring, Full Throttle Battery was asked to participate in a UTV build for Rugged Radios. We get asked to participate in hundreds of builds every year. But, this one was a little different and quite special. So we drove north from our headquarters in Camarillo, California along the Pacific Coast Highway to Arroyo Grande.

Upon completion, the four-seater Polaris General build would be raffled off to raise awareness and funds to support “Friends of Oceano Dunes.” This effort brings together off-road enthusiasts that enjoy the Oceano Dunes to help promote responsible recreation. The hope is that access will not be taken away or limited in the future.  

On hand to assist with the build were a number of off-road companies and manufacturers passionate about the cause. This included the production crew of the hit TV show, Destination Polaris.

Touring Rugged Radios’ New Digs

While on-site, we were able to tour the amazing new location that Rugged Radios had built in Arroyo Grande. This brand new, state-of-the-art headquarters is complete with a two-story base where orders are shipped and processed, products are developed, tech support is handled. Even some of the amazing vehicles Rugged Radios is notorious for are displayed. 

As if that weren’t enough, the Rugged Campus boasts an on-site garage: The Rugged Garage. This is the home of custom machines we see at the numerous off-road events Rugged participates in. Across from the Rugged Garage is another building that houses more Rugged Radios machine – complete with a full art studio. 

The campus and the designs of the buildings pay homage to the architecture of the 1950’s. But, nothing says 1950’s more than the final structure: a taco shop in the styling of a vintage gas station. Needless to say, Rugged Radios has built an amazing facility that will surely serve as a destination for those traveling up and down the California Coast. This a truly a must see stop for off-road enthusiasts.

To stay in the loop on the news and events that the Friends of Oceano Dunes have upcoming, or if you want to get involved, please visit https://www.oceanodunes.org.